Best Selling Books is a unique
internet marketing service that brings authors and readers together. We have
combined the traditional roles of book publisher and book store
as well as advertising agency,
marketing agency to become a multimedia and electronic book publisher that enables authors
to find the right readers and readers to find the right books.
Book Publisher? Yes. But internet marketing service might be
the term that most accurately describes us.
The market has changed and, if you
are still waiting around for a traditional book publisher to publish your book.
Please stop wasting your time.
In days past, book publishers had the resources
to bring on new unknown authors and give them the time and support they needed
to build an audience.
It was an investment in the future.
But, it was still a
gamble because most books don’t sell more than 500 copies in their lifetimes
and most book publishers used their bestselling authors to subsidize the rest
This is because a traditional book
publisher leaves the mass of the marketing efforts to the author who, as you
are probably thinking, has no idea what to do to market his or her books.
Pretty foolish business model, isn’t it?
The market has changed and, even
though traditional book publishers are still around, they are a dying breed.
Those that survive must find ways to change and adapt to the demands of the
market. One of these ways is to become not only a book publisher but a
comprehensive internet marketing service.
So what do we do?
That’s a great
question. Because each author is different and because the market is constantly
changing we consider each situation individually.
For example, we are currently having
great success using book trailers to rank on page 1 of Google.
Most authors don’t
have a book trailer and, those that do, don’t know how to use it. We believe
that, to be successful, an author must have numerous book trailers targeting
numerous keywords so that the reader can find them.
We also believe that it is
a lot easier to find an author on the front page of Google rather than buried somewhere
on YouTube. So we have developed ways to get our authors ranking quickly on
But, just because that is what we
are doing today does not mean that is what we will be doing tomorrow. The weather
is changing, would you keep wearing your swimsuit when it’s 30 below zero or
change your clothes?
It has been said that the worst
place to sell a book is in a book store. Why? Because you are competing with a
thousand other books.
That’s where we come in.
believe in competing, we believe in creating. We believe in creating new
situations that introduce authors to the readers who are looking for them.
Not even Amazon is exclusively a book store anymore. If you thought it
was tough selling a book in a book store how much tougher do you think it will
be when you’re competing for your reader’s attention with a thousand different
Readers buy books when and where the
mood strikes them. Where better than to catch their attention than on the first
page of the world’s largest search engine?
We are not an advertising agency in
the traditional sense of the word, because advertising is changing too.
advertisers relied on billboards or banner ads to catch people’s attention. Well,
let me ask you, when is the last time you responded to a billboard or a banner
I’m confident the answer is close to never or even less.
This is because,
just like in a book store, billboards and banner ads are competing with a
Then there are commercials. Aren’t
they annoying? They distract you from what it is you really want to be watching
and, many times, it’s a commercial for something you would never buy in the
Why spend money on that?
Commercials are what are referred to
as interruption marketing and, just like your traditional book publisher, book
store and advertising agency they are going the way of the dodo bird.
The future of marketing is permission
What is permission marketing?
lot more than traditional advertising.
Permission marketing is when you have
the customer’s permission to market to them. Not only do they give you permission
to market to them, they look forward to you marketing to them.
How do we do that you’re wondering?
Well as a marketing agency we have a wide variety of strategies and tactics
designed to build rapport between the author and the reader.
But the thing that
makes us different is that the traditional marketing agency treats the reader
as a customer we are a marketing agency that intends to turn the reader into a
customer and the customer into a friend.
A friend who is looked forward to
being contacted by the reader.
and Electronic Book Publisher
So, all in all, we are a lot more than a traditional book
publisher and we offer a lot more accessibility to your readers than a
traditional book store.
We begin where a traditional advertising agency ends it’s
ability to attract customers.
But, we’re much more than a traditional marketing
agency. We are a multimedia and electronic book publisher that provides a
comprehensive internet marketing service.
Just what does that mean you ask?
Well, like we said before, the market is constantly changing and what worked
yesterday may not work tomorrow.
Each situation is different and, while our
methods may change, with each new situation our results do not.